不去打工玩手机,农民也想当网红,现在拍短视频真的那么赚钱吗?

我觉得只要是有正路的,这没有什么对不对的,也就是赚钱谋生的方式之一而已。

头条上、抖音上出现了很多拍摄乡村短剧的短视频,把农村的家长里短以多种方式给展现出来,给大家带来欢乐的同时,自身成为草根网红。

拍短视频其实做的就是粉丝经济的红利,当粉丝达到十几万、几十万甚至更高了,平台就有多种的变现方式,如直播带货、开设店铺、接星图广告等。那些上百万粉丝的大网红,接一个广告都数万元,赚钱是肯定的。

互联网高度发展的今天,给人们提供了无限的可能,提供了多种的赚钱方式。但说实话,作为一个农民要依靠短视频赚钱,并不容易,起初没有团队,几乎所有的事情都要自己做,做出了名堂或许才有团队来专业的做。头脑灵活、富有生活体验的人比较容易做出点名堂来。

拿最火的抖音平台来说,拿出几十亿元来补贴创作者,以鼓励他们输出更多的优质内容,这对于平台与创作者来说是互利互惠的事。

农村的广阔天地,其实真的是大有作为的。每每刷到农村的小短剧,就感觉到特别的亲切,感觉很多事情自己也经历过,能找到自己的、自己所在村庄的影子。平台对于这些作者自然会在流量、变现上给予扶持,让他们在记录农村美好生活的同时,更可以赚到钱。


在人们的刻板印象里,乡村是落后的,农民是老实巴交的。可是在很多短视频平台上,农民朋友却有着源源不断的活力,拍出了乡村人们的独特个性和生活气息。也正是因为这种反差,博得了眼球,引起了人们的注意力,让更多的农民在短视频平台上火了起来。

现在,农村网红在中国已经不是什么新鲜事,这主要得益于短视频这个巨大的风口,据数据研究机构QuestMobile发布短视频2019半年报告显示,截至6月,总体活跃用户 8.21亿,月人均时长超过22小时,可以说,用户量和用户时长都是在持续的增长。面对如此巨大的市场,在外打工的农民也看上这波红利,纷纷辞职回村拍起了短视频。

在这个时代,对于农民来说,短视频拍摄的门槛并不高,只要有一台会上网的手机,就能拍出农村的生活,随说不需要太大的成本投入,可是在外打工的农民辞职,专门做短视频真的能养家糊口吗?其实还是慎重考虑。

首先是短视频想要商业广告,直播打赏,电商带货获得收益,这整个过程是比较困难的。很多靠卖农村特产的网红,在早期的时候视频要靠草根性和个性取胜,还要在深度挖掘上下功夫,不断地调整自己做视频的点子。这个过程中不但要拍视频、写图文、拍摄、剪辑、发布等,还有直播、卖货、发货等一系列变现流程,虽说能赚到几十万甚至几百万,但是这些人的工作强度每天高达十几个小时,非常的辛苦。所以当网红并不是人们想象的多么简单。

现在每天有上万的人都在发短视频,但是真正有名气能火起来的也就那么几个。之前有位小伙,沉迷于成为吃播网红,为了与其他主播区别开来,小伙决定吃海鲜,大龙虾、大螃蟹、鲍鱼等等,都是一般人难得吃到的硬货,有的甚至空运过来,最后把家里吃垮了还没红。之所以会失败,一方面是海鲜本来就比较昂贵,再加上各种的运费,成本算下来不低;另一方面是直播内容没有什么特点,粉丝就会涨得很慢,根本达不到可以变现的基础。

再有就是任何赚钱的行业,都不要的盲目去跟从,很多都是最早敢吃螃蟹的人发了财,而后面跟风的人更多的是只能吃泥喝水。目前来看,农村的大爷大妈视频是越来越多,他们用设计好的套路去演绎生活,大眼一看就是假的,真正的忠诚粉丝会很少。再加上群体多样化,上班族,大学生,宝妈等各种各样的人都在不同的领域做着短视频,农村视频的竞争压力很大。

作为农村人可以寻找创业机会,但是在选择一个行业的同时一定要有一个清晰的认识,短视频可以作为没有工作的情况下的一种谋生手段,但是最好不要辞掉工作,让自己没有退路,毕竟农民挣钱不易,短视频可以作为业余爱好。关于农村人纷纷辞职拍视频,你有什么想法?你觉得未来农民的短视频还有多大的市场?欢迎留言与我们交流。

英语翻译:In people's stereotype, the countryside is backward, and the peasants are honest. However, on many short video platforms, farmers' friends have a steady stream of vitality, capturing the unique personality and life atmosphere of rural people. It is precisely because of this contrast, attracted attention, so that more farmers in the short video platform fire.

At present, rural online celebrities are nothing new in China, which is mainly due to the huge outlet of short video. According to the half year report of short video released by questmobile, a data research institution, as of June, the total number of active users was 821 million, and the average monthly duration was more than 22 hours. It can be said that both the number of users and the duration of users are growing continuously. In the face of such a huge market, the farmers who worked abroad also took a fancy to this wave of dividends and resigned one after another and went back to the village to shoot a short video.

In this era, for farmers, the threshold of short video shooting is not high. As long as you have a mobile phone that can access the Internet, you can take pictures of the life in the countryside. Without saying that it does not need too much cost investment, but the farmers who work outside quit their jobs and specialize in short video can really support their families? In fact, we should consider carefully.

First of all, it is very difficult for short videos to obtain commercial advertisements, live broadcast rewards, and e-commerce to bring goods with them. Many online celebrities who sell rural products rely on grassroots and personality to win in the early days. They also need to work hard on deep excavation and constantly adjust their own video ideas. In this process, we not only need to shoot videos, write pictures and texts, shoot, edit and release, but also carry out a series of cashing processes such as live broadcasting, selling goods and shipping. Although we can earn hundreds of thousands or even millions, these people work hard every day for more than ten hours. So it's not as simple as people think.

Now tens of thousands of people are sending short videos every day, but there are only a few who are really famous and can be popular. There was a young man who was addicted to becoming a net celebrity. In order to distinguish himself from other anchors, he decided to eat seafood, such as lobster, crab, abalone and so on, which were hard to eat for ordinary people. Some of them even airlifted them over, and finally ate the family. On the one hand, seafood is expensive, and with all kinds of freight, the cost is not low; on the other hand, the live content has no characteristics, so fans will grow very slowly and can not reach the foundation of cash.

What's more, any industry that makes money should not follow blindly. Many of the first people who dare to eat crabs get rich, while those who follow suit can only eat mud and drink water. At present, there are more and more rural parents' videos. They use well-designed routines to interpret life. At a glance, they are fake, and there will be few true loyal fans. In addition to the diversity of groups, office workers, college students, Baoma and other people are making short videos in different fields, so the competition pressure of rural video is very big.

As rural people can look for entrepreneurial opportunities, but when choosing an industry, we must have a clear understanding. Short video can be used as a means of making a living without a job, but it's better not to quit your job and let yourself have no way out. After all, it is not easy for farmers to earn money, and short video can be used as a hobby. What do you think about the video of resignations of rural people? How much market do you think there will be for short videos of farmers in the future? Welcome to leave a message to communicate with us.

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原文地址:http://iiiiidea.com/douyin/4216153zj.html

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